Data privacy statement

The responsible person within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is the:

Name and address of the responsible person

Gerd Bär GmbH
Industriegebiet Böllinger Höfe
Pfaffenstraße 7
74078 Heilbronn
Germany
Phone: +49 7131 2877-0
E-Mail: info(at)baer-cargolift.de

Managing Director: Tobias Bär

Name and address of the external data protection officer

Wolfgang Matzke
KLW GmbH
Lise-Meitner-Straße 12
74074 Heilbronn
Germany
Phone: 07131 385340
E-Mail: datenschutz@klw.de

General information on data processing

Scope of the processing of personal data

We only process our users' personal data to the extent necessary to provide a functional website and our content and services. The processing of our users' personal data only takes place regularly with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a GDPR serves as the legal basis.

When processing personal data that is necessary for the fulfilment of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.

Data erasure and storage duration

The personal data of the data subject will be erased or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

Provision of the website and creation of log files

Name and address of the provider

Odoo S.A. - Data Protection
Chaussée de Namur, 40
1367 Grand Rosière
Belgium

Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

  • Information about the browser type and version used
  • The user's operating system
  • The user's internet service provider
  • The IP address of the user
  • Date and time of access
  • Websites from which the user's system accesses our website
  • Websites that are accessed by the user's system via our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

Purpose of the data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The data is stored in log files to ensure the functionality of the website. We also use the data to optimise the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.

Duration of storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session ends, but after 14 days at the latest.

Right of objection and cancellation

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

Rights of the data subject

It is important to us to make our data processing processes transparent. This also includes your rights as a data subject, which you are entitled to depending on the reason for and type of processing of your personal data. Your rights as a data subject are standardised in Art. 15-22 GDPR. You have the following rights:

  • Right of access, Art. 15 GDPR
  • Right to rectification, Art. 16 GDPR
  • Right to erasure, Art. 17 GDPR
  • Right to restriction of processing, Art. 18 GDPR
  • Right to object to processing, Art. 21 GDPR
  • Right to data portability, Art. 20 GDPR
  • Right to revoke the declaration of consent under data protection law, Art. 7 para. 3 GDPR

You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
To assert your rights, please contact us by e-mail:

datenschutz@baer-cargolift.de

In order to identify you personally, we ask you to provide your first name, surname and postal address when asserting your rights as a data subject. If you send us a copy of your ID, we ask you to black out all data except for the first and last name and the postal address.
The processing is carried out in accordance with Art. 6 para. 1 lit. c GDPR.
In all cases or if you have problems with the cancellation on this website, you can contact the data protection officer.
Furthermore, you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR in conjunction with § 19 BDSG.
The competent supervisory authority is:

Der Landesbeauftragte für den Datenschutz und
die Informationsfreiheit Baden-Württemberg
Postfach 10 29 32
70025 Stuttgart
Germany
Tel.: 0711/615541-0
Fax: 0711/615541-15
www.baden-wuerttemberg.datenschutz.de 

Please note the following special feature in connection with your right to object:
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.
Your personal data will no longer be processed by the controller unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms. This also applies if the processing serves the assertion, exercise or defence of legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the option, in connection with the use of information society services - notwithstanding Directive 2002/58/EC - to exercise your right to object by means of automated procedures that use technical specifications.

Use of cookies and third-party tools

We use cookies or similar technologies (hereinafter generally referred to as ‘cookies’) on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website.

Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity. On the one hand, the use of cookies serves to make the use of our website more pleasant for you. For example, we use session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognised that you have already visited us and which entries and settings you have made so that you do not have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you. These cookies enable us to automatically recognise that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is required for the purposes mentioned to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created.

The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal user data. When accessing our website, users are informed about the use of cookies for analysis purposes by an information banner and referred to this data protection declaration.

Management and deletion of cookies

In this context, there is also a note on how the storage of cookies can be prevented in the browser settings. The transmission of Flash cookies cannot be prevented via the browser settings, but by changing the Flash Player settings.

Further information on this can be found in the help function of your browser.
 However, completely deactivating cookies may mean that you cannot use all the functions of our website.

Google Analytics

If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’).

Type and purpose of processing

Google Analytics uses cookies that enable your use of our website to be analysed. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

The anonymisation of IP addresses is activated by default in Google Analytics. Due to IP anonymisation, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. During your visit to the website, your user behaviour is recorded in the form of ‘events’. Events can be:

  • Page views
  • First visit to the website
  • Start of the session
  • Websites visited
  • Your ‘click path’, interaction with the website
  • Scrolls (whenever a user scrolls to the bottom of the page (90%))
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • file downloads
  • Ads viewed / clicked on
  • language setting

Also recorded:

  • Your approximate location (region)
  • Date and time of your visit
  • Your IP address (in truncated form)
  • Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • Your internet provider
  • the referrer URL (via which website/advertising medium you came to this website)

Purposes of the processing

On behalf of the operator of this website, Google will use this information to analyse your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website.

Recipients

Recipients of the data are/may be

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (as processor according to Art. 28 GDPR)
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third country transfer

For the USA, the European Commission adopted its adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.

https://business.safety.google/adsprocessorterms/sccs/c2p/

Storage period

The data sent by us and linked to cookies is automatically deleted after 2 [OR: 14 months]. The maximum lifespan of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

Legal basis

The legal basis for this data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 sentence 1 TDDDG.

Revocation

You can withdraw your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by a. Not giving your consent to the setting of cookies or b. Downloading and installing the browser add-on to deactivate Google Analytics HERE .
You can find more information on the terms of use of Google Analytics and data protection at Google at
https://marketingplatform.google.com/about/analytics/terms/de and at https://policies.google.com/?hl=de.

Google Maps

We use the Google Maps service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, on our website. This allows you to conveniently use the map function and enables us to integrate interactive maps directly on the website for the purpose of an appealing presentation of our online offers and to make it easy to find our locations. The data processed may include, in particular, IP addresses and user location data. When using Google Maps, personal data may also be transmitted to the servers of Google LLC. in the USA. The map service only loads once you as the user have given your consent. The legal basis for data processing by Google Ireland Limited is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG your consent within the cookie banner. The legality of the data processing operations already carried out remains unaffected by the cancellation. You can find more information on the handling of user data in Google's privacy policy: https://policies.google.com/privacy?hl=de and the terms of use for Google services:
https://policies.google.com/terms?hl=de#toc-software.

Google Tag Manager

This website uses Google Tag Manager from Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, (‘Google’). Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The Google Tag Manager tool itself, which implements the tags, is a cookie-free domain that does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation is made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager. The use of Google Tag Manager makes it easy to use our website. The legal basis for data processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Your consent can be revoked at any time. The legality of the data processing operations that have already taken place remains unaffected by the cancellation. Further information on data processing and notes on data protection by Google can be found at:
https://support.google.com/tagmanager/answer/9323295?hl=de.

Embedding YouTube videos

We embed YouTube videos on our website to provide you with multimedia content. The cookie ‘cc_youtube’ is used to enable and optimise playback and interaction with the embedded videos. This cookie stores the consent to use embedded YouTube videos. The use of the ‘cc_youtube’ cookie is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by adjusting the cookie settings in your browser.

Social media link

We include links to Facebook, Twitter, Instagram, XING, Kununu and LinkedIn pages on our website. The social bookmarks are merely integrated as links to the corresponding services via corresponding graphics. If you click on such a link, you will be redirected to the page of the respective provider. We do not process any personal data in this respect. However, when the linked page is accessed via the link, data is processed by the respective page operator. How the respective provider handles this data can be found in their respective data protection regulations by clicking on the corresponding link:

YouTube

We have a profile on YouTube, and functions and content from the YouTube service may also be integrated on our website. The operator of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established and the YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

Further information on the handling of user data can be found in YouTube's privacy policy at:
https://www.google.de/intl/de/policies/privacy

Opt-Out-Link: https://adssettings.google.com/authenticated

LinkedIn

Our company operates a social media channel on the LinkedIn platform. The operator of the platform is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter: LinkedIn). 
We would like to use our LinkedIn page to draw attention to our services and communicate with visitors and users of LinkedIn.
Since the operation of our LinkedIn page is a joint responsibility under data protection law in accordance with Art. 26 GDPR between LinkedIn and us, a corresponding agreement has been concluded, which you can view at the following link :
https://de.linkedin.com/legal/l/dpa
We would like to point out that you use our LinkedIn page and its functions on your own responsibility.
When you visit our LinkedIn page, your personal data is collected, transmitted, stored and used by LinkedIn. Through the processing of personal data by LinkedIn, we receive anonymised statistics about visits to our LinkedIn page and user profiles. This enables us to be informed about the types of actions on our LinkedIn page and thus gain insight into which posts interest users. The legal basis for this processing is Art. 6 para. 1 lit. f GDPR. The processed data is only transmitted to us in anonymised form. It is not possible for us to view the underlying data. We have no influence on the type and scope of the processing of personal data by LinkedIn.
LinkedIn transmits data to LinkedIn Corporation, 1000 W Maude Ave Sunnyvale, CA, USA, on the basis of standard contractual clauses approved by the European Commission. We have no influence on this processing. We ourselves do not pass on any personal data that we receive via our LinkedIn profile.
Detailed information about the processing of your personal data by LinkedIn can be found at 
https://www.linkedin.com/legal/privacy‐policy?trk=homepage‐basic_footer‐privacy‐policy
We only process your data if you contact our HR department via the LinkedIn platform or apply for an advertised position via LinkedIn. In this case, LinkedIn collects your data and makes it available to us. We only process the personal data contained in a message you send us in order to respond to your enquiry.
The legal basis for the processing of personal data is based on our legitimate interest in communicating with users and our external presentation for the purpose of advertising in accordance with Art. 6 para. 1 lit. f GDPR. The processing of your personal data in the event of an application is governed by our applicant privacy policy.
For processing activities through the operation of our LinkedIn page, our information regarding the controller, the data protection officer and the declaration of your rights as a data subject apply. 
For any further processing, we would like to point out that the privacy policy of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter: LinkedIn) applies to our LinkedIn company page.
Further information on the processing of personal data by LinkedIn can be found at 
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

E-Mail contact

Description and scope of data processing

It is possible to contact us via the e-mail addresses provided on the website. In this case, the user's personal data transmitted with the e-mail will be stored.
The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.

Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.
The legal basis for the processing of data transmitted in the course of sending an email is Article 6(1)(f) GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR .

Purpose of the data processing

When contacting us by email, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the sending process serve to prevent misuse of the email accounts and to ensure the security of our information technology systems.

Duration of storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified. The additional personal data collected during the sending process will be deleted after a period of 14 days at the latest.

Right of objection and cancellation

The user has the option to revoke their consent to the processing of personal data at any time. If the user contacts us by e-mail, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.

Forwarding of data

Your personal data will not be transferred to third parties for purposes other than those listed below.
We only pass on your personal data to third parties if:
You have given your express consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, in the event that there is a legal obligation for the transfer in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, and this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR .

Newsletter

You can subscribe to a free newsletter on our website or as part of promotions such as competitions. When you register for the newsletter, the data from the input screen is transmitted to us. These data are:

  • E-Mail address (mandatory)
  • Salutation (optional)
  • First name (optional)
  • Surname (optional)

Your consent is obtained for the processing of the data as part of the registration process and reference is made to this privacy policy.

No data will be passed on to third parties in connection with the data processing for sending newsletters, except for the purpose of sending the newsletter. The data is sent to​

Inxmail GmbH
Wentzingerstraße 17
79106 Freiburg
Germany

for dispatch purposes. 
The data is used exclusively for sending the newsletter. The legal basis for the processing of the data after registration for the newsletter by the user is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG if the user has given consent.
The purpose of collecting the user's email address is to deliver the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. The user's email address is therefore stored for as long as the subscription to the newsletter is active.
The other personal data collected during the registration process is generally deleted after a period of seven days.

The subscription to the newsletter can be cancelled by the user concerned at any time. An input mask can be found on the homepage for this purpose. This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.