Bär Cargolift - Lifting Performance.

Data privacy statement

In accordance with Article 13 of the General Data Protection Regulation (GDPR), it is our duty to inform you about the handling of your personal data:

a) Name and contact data of the responsible party and their representative:
Gerd Bär GmbH
Pfaffenstraße 7
74078 Heilbronn
Phone: +49 7131 2877-0
Email: info(at)baer-cargolift.de

Managing director: Tobias Bär
Data protection officer: Heiko Fauth

b) Contact data of the data protection officer
Gerd Bär GmbH has appointed a data protection officer. You can contact him via the email address datenschutz(at)baer-cargolift.de or our post address to the attention of the "Data Protection Officer".

c) Purpose and legal bases of data processing
We process your personal data for the purpose of fulfilment of a contract. The legal basis is Art. 6, Para. 1, b) of the GDPR.

d) Recipients or categories of recipients of your personal data
Your personal data is processed internally by the departments of Gerd Bär GmbH involved with the business transaction. This includes the sales, service and accounting departments.

e) Transfer of your personal data to a third country
We do not plan to transfer your personal data to a third country or international organisation.

f) Term of storage of your personal data
The data stored by us is deleted as soon as it is no longer necessary for the intended purpose and the deletion does not violate any statutory retention obligations. According to statutory specifications, storage takes place for 6 years in accordance with Article 257, Para. 1 of German Commercial Code (books of account, inventory, opening balance sheets, annual reports, commercial documents, vouchers, etc.) and 10 years in accordance with Article 147, Para. 1 of German Fiscal Code (accounts, records, status reports, accounting records, vouchers and business letters, documents relevant for controlling, etc.).

g) Your rights as the concerned party
You always have the right to receive information free of charge about your stored personal data (Article 15 of the GDPR) and reporting (Article 16 of the GDPR), deletion (Article 17 of the GDPR), limitation of processing (Art. 18 of the GDPR) and data transferability (Article 20 of the GDPR).

h) Right to objection
You can reject to future processing of your personal data according to statutory specifications. You can reject to processing for the purposes of direct advertising.

i) Right of appeal
You can appeal to the responsible supervisory authority about impermissible data processing.

j) Provision of personal data
TThe personal data provided by you is required for fulfilment of our contractual relationship.

k) Automated decision-making
We do not use automated decision-making.

l) SSoftware for customer behaviour analysis
We do not use software to analyse customer behaviour (e.g. Google Analytics).

m) Click sequence
We do not use software to track the individual click sequences in our WebShop and on our website.

n) Integration of YouTube videos
(1) We have integrated YouTube videos stored on www.YouTube.com into our online offering, which can be played back directly from our website. They are included in the "extended data protection mode", so no data about you as a user is transferred to YouTube if you do not play the videos. The data indicated in paragraph 2 is not transferred unless you play the videos. We have not influence on this data transfer.
(2) By visiting the website, YouTube receives the information that you have opened corresponding sub-pages of our website. In addition, the data indicated under section 3 of this statement is transferred. This takes place depending on whether a YouTube provides a user account that you are logged into or if there is no user account. If you are logged into Google, your data is assigned directly to your account. If you do not desire assignment with your profile by YouTube, you must log out before activating the button. YouTube saves your data as a user profile and uses it for purposes of advertisement, market research and/or configuration of our website tailored to suit market needs. Such evaluation takes place, in particular, (even for users who are not logged in) for provision of advertising tailored to suit market needs and in order to inform other users of the social network about your activities on our website. You have the right to reject the creation of these user profiles, wherein you must contact YouTube to exercise said right.
(3) Additional information about the purpose and scope of the data collection and processing by YouTube is provided in the data privacy statement. You can also learn more about your rights and optional settings for protection of your private sphere: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

o) Integration of Google Maps
(1) We use the offering of Google Maps on our website. We can also display interactive maps directly on the website to enable convenient use of the map function.
(2) By visiting the website, Google receives the information that you have opened corresponding sub-pages of our website. In addition, the data indicated under section 3 of this statement is transferred. This takes place depending on whether a Google provides a user account that you are logged into or if there is no user account. If you are logged into Google, your data is assigned directly to your account. If you do not desire assignment with your profile by Google, you must log out before activating the button. Google saves your data as a user profile and uses it for purposes of advertisement, market research and/or configuration of our website tailored to suit market needs. Such evaluation takes place, in particular, (even for users who are not logged in) for provision of advertising tailored to suit market needs and in order to inform other users of the social network about your activities on our website. You have the right to reject the creation of these user profiles, wherein you must contact Google to exercise said right.
(3) Additional information about the purpose and scope of the data collection and processing by plug-in providers is provided in the data privacy statements of said providers. You can also learn more about your rights in this respect and optional settings for protection of your private sphere: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Bär Cargolift is one of the largest manufacturers of taillifts in Europe. Bär offers Cargolifts for all applications and vehicle categories with working loads from 500 to 3000 kilograms: Standard taillifts, single or double folded retractable taillifts and the FreeAccess Vanlift. All products are manufactured in-house at the company's main facility in Heilbronn, where the first Bär taillift was designed and manufactured by Gerd Bär over 30 years ago.